SSENSE

Redesigned the mobile app experience to make luxury fashion eCommerce more approachable, with a focus on inclusivity, accessibility, and usability.

Seamless Navigation and Accessible Product Discovery

  • Product Designer (Design Exercise)

    User research, persona creation, content architecture redesign, UI component design, prototyping, user testing, visual design, scalability.

  • My goal was to enhance navigation, product discovery, and brand storytelling by refining content architecture and designing scalable, accessible UI components. I designed an intuitive shopping experience that reduced cognitive load, promoted accessibility, and expanded usability for a wider range of users.

    Through market research, user testing, and the development of interactive prototypes, I improved user engagement and ensured seamless usability, aligning design with user needs.

  • The discovery process and collaborating with others to define the user journey was a rewarding experience. I also enjoyed creating the UI and prototype for the app experience, ensuring a seamless and engaging design throughout.

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PROBLEM

The SSENSE mobile app offers a wide range of options, but the abundance of choices can overwhelm users.

OPPORTUNITY

By streamlining the login process, checkout flow, and product discovery, I aimed to simplify the user experience, while also ensuring easy access to rich editorial content.

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“With the feedback received from research and user-testing, I’ve provided a solution that streamlines the login cadence, checkout flow and product discovery process, while granting users access to its rich editorial content.”

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LIKE WHAT YOU SEE?

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  • What stands out most about Obi is his professionalism, particularly in high-pressure situations where he remained focused and solution-oriented.

    Cuau Romero, Visual Designer

  • Obi is consistent, timely and a true student of design. He’s great at research and overly communicating. I always benefitted from his design perspective.

    Clarence Boone, UX Designer

  • While at Blackstone, he showed himself to be an extremely valuable member of the design team, always willing to take over any project assigned to him and using his skills to elevate the brand.

    Alex Basmagian, Graphic Designer

  • His exceptional foresight throughout the design process was invaluable. He consistently upheld the highest standards in his work.

    Stephanie Cardenas, Visual Designer

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