Obi Anazodo Product Design

I’m a Product Designer focused on UX and Digital Strategy. I thrive in fast-paced agency environments, partnering with teams to deliver digital platforms that combine strategic clarity with refined execution. Across engagements, I’m often the team’s “secret weapon”—ramping quickly into new problem spaces, managing client expectations, and driving measurable outcomes across eCommerce, Marketing & Editorial platforms.

With a background in fashion, eCommerce, and digital product design, I bring a strategic lens to creative problem-solving. I’ve led initiatives like Blackstone’s design system, Bare Necessities’ eCommerce redesign, and TikTok for Business’ SMB ad adoption—translating complex goals into cohesive, elevated user experiences.

I bring a strategic lens to problem-solving and collaborate closely with cross-functional teams to build solutions that are cohesive, brand-first, and built to scale.

 

  • What stands out most about Obi is his professionalism, particularly in high-pressure situations where he remained focused and solution-oriented.

    Cuau Romero, Visual Designer

  • Obi is consistent, timely and a true student of design. He’s great at research and overly communicating. I always benefitted from his design perspective.

    Clarence Boone, UX Designer

  • While at Blackstone, he showed himself to be an extremely valuable member of the design team, always willing to take over any project assigned to him and using his skills to elevate the brand.

    Alex Basmagian, Graphic Designer

  • His exceptional foresight throughout the design process was invaluable. He consistently upheld the highest standards in his work.

    Stephanie Cardenas, Visual Designer