Obi Anazodo Product Design

I’m a Strategic Product Designer and Design Lead specializing in Luxury UX and Digital Strategy. I work best in fast-paced agency environments where direction isn’t fully formed yet—helping teams align, decide, and move forward with clarity and confidence.

My approach is disciplined and intentional. I synthesize fragmented inputs into clear narratives, rein in scope, and guide teams toward focused outcomes that balance clarity, craft, and performance.

Across engagements, I’m trusted to ramp quickly into new problem spaces, operate calmly under complexity, and lead design direction with minimal oversight.

My background spans fashion, commerce, and digital product design, with a focus on building high-craft, performance-driven platforms where audiences seamlessly engage with products, services, and content.

 

  • What stands out most about Obi is his professionalism, particularly in high-pressure situations where he remained focused and solution-oriented.

    Cuau Romero, Visual Designer

  • Obi is consistent, timely and a true student of design. He’s great at research and overly communicating. I always benefitted from his design perspective.

    Clarence Boone, UX Designer

  • While at Blackstone, he showed himself to be an extremely valuable member of the design team, always willing to take over any project assigned to him and using his skills to elevate the brand.

    Alex Basmagian, Graphic Designer

  • His exceptional foresight throughout the design process was invaluable. He consistently upheld the highest standards in his work.

    Stephanie Cardenas, Visual Designer