Obi Anazodo Product Design

I’m an Experience Designer & Consultant specializing in UX, digital commerce, and brand storytelling. I help brands elevate the platforms where audiences engage with their products, services, and content—refining user experiences to increase engagement, strengthen brand perception, and drive conversions.

With a background in fashion, branding, and digital product design, I bring a strategic lens to creative problem-solving. I’ve led initiatives like Blackstone’s design system, Bare Necessities’ eCommerce redesign, and TikTok for Business’ SMB ad adoption—translating complex goals into cohesive, elevated user experiences.

I thrive in cross-functional environments, collaborating across marketing, product, engineering, and research to build scalable, brand-first solutions. Passionate about thoughtful innovation, I partner with brands to craft digital experiences that inform, inspire, and evolve with their audience.

 

  • What stands out most about Obi is his professionalism, particularly in high-pressure situations where he remained focused and solution-oriented.

    Cuau Romero, Visual Designer

  • Obi is consistent, timely and a true student of design. He’s great at research and overly communicating. I always benefitted from his design perspective.

    Clarence Boone, UX Designer

  • While at Blackstone, he showed himself to be an extremely valuable member of the design team, always willing to take over any project assigned to him and using his skills to elevate the brand.

    Alex Basmagian, Graphic Designer

  • His exceptional foresight throughout the design process was invaluable. He consistently upheld the highest standards in his work.

    Stephanie Cardenas, Visual Designer